Kickin It runs on the firm belief that creatives play a crucial role in keeping culture alive.
Culture
Provides the foundation for creativity. It’s the shared traditions, beliefs, and practices that inspire artists, musicians, writers, and other creators. These cultural elements become the building blocks for new ideas and expressions.
Creativity
The engine that keep culture alive by turning elements into new forms. Artists use their creativity to express themselves and their communities through various mediums. This creative expression reinforces cultural identity.
Community
People with a common cultural background connect easily. This strong bond fosters a sense of community.
Events and gatherings (online and offline) provide platforms to showcase and celebrate cultural heritage, providing opportunties to pass it on, keeping it alive for future generations.
OUR IMPACT
We’ve created a space for ambitious, zealous and proud Virgin Islanders who are revolutionizing what it means to be an active member in our community. Kickin It is spearheading the conversation on how to showcase pride in modern and sustainable ways and the amount of people listening (and acting on it) grows every day.
15,000+
social followers
10.6%
Engagement Rate
3
current programs
OUR STORY
Kickin It was founded in May 2016 by Kyra James as a 30-day video challenge. By the summer, an overwhelming amount of viewers did not want it to end. It was one of the few digital outlets at the time that featured Virgin Islands themed content.
Today, Kickin It has a full team of Virgin Islanders living in both territories, in the U.S. and the U.K. who all have two things in common – a love for their homes and the desire to be the change they want to see.
Financial support for Kickin It goes towards creating original resources, providing homegrown creatives with amplification + support, covering the cost of operations and more.
LATEST NEWS
Kickin It University Opens, Virgin Islands’ Culture Courses Begin on Nov 23
Kickin It University (KIU) is thrilled to open its doors for a highly anticipated first…
Kyra’s digital production platform rests amongst the most anticipated streams of local entertainment.
–Get To Know The New Era Of Gatekeepers For Virgin Islands Culture, VI Truthbooth
Beyond her dope work, Kyra is well known as a genuinely GOOD UP person. She’s all about culture and community and reminds us all to go after our dreams no matter what.
-The Good Up Podcast
Kyra is a digital storyteller from Carrot Bay, Tortola. She takes a lot of pride in creating a space where everything produced is Virgin Islands inspired.
– Virgin Islands Women Making History Today, Books N Bush Tea
